Can something be both new and improved?
Just found this grammar blog:
Imagine, if you will, that I am a purveyor of tasty snacks. Tasty as they are, I decide to improve the recipe with which my snacks are created. When I sit down to design the packaging I decide to put the phrase "NEW, IMPROVED RECIPE!" all over it.
Aside from the glaring error of using capitalised type, I find myself with another quandary: can my recipe be both new and improved at the same time?
posted by Lee at 10:08 PM
1 Comments:
NEW and IMPROVED.
You presume that the advertising agency doing the packaging is working in concert with the product's manufacturer.
Products can be NEW and not IMPROVED. I offer NEW COKE as an example.
I could also offer VISTA but that would be playing into the hands of the Mac Attack crowd.
Actually Vista is more at the mercy of its open vendor philosophy and struggling to have drivers written by all the third party vendors.
I note that Leopard copied Vista's transparent menus and Leopard reviewers are not any more impressed with the transparent menus than Vista users are.
Doug.
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